What is "Agritainment"?

October 29, 2024

You may not have heard the word “agritainment,” but if you’ve been to a corn maze or pumpkin patch this fall, you’ve taken part in it. Agritainment, also known as agritourism or farm tourism, is a business that combines entertainment and education with agriculture on a farm or ranch:

• Hayrides

• Pumpkin patches

• Petting zoos

• Farm education play areas

• Corn mazes

• Farm tours

• Pony rides

These unique small businesses aren’t just fun for the whole family – they provide remarkable value to Tennessee’s economy, too. In 2022, there were 715 farms in Tennessee offering recreation and education activities to locals and tourists alike. Agritainment farms have grown in popularity over the years, bringing in over $24 million in value in 2022. That’s $10 million in growth since 2017.

Some agritainment businesses function primarily as farms or ranches throughout the year and only offer seasonal activities, while others may provide fun, educational things to do with your family all year long. Take Holiday Acres Farm in Ethridge, Tennessee, for example. From flower picking in the spring to a corn maze in the fall, to a farm-to-market learning center and nature trail, Holiday Acres makes learning about and experiencing agriculture fun for the whole family in any season.

Covering Unique Small Businesses

At Farm Bureau Insurance of Tennessee, we’re proud to offer home, auto, life, and small business insurance to protect what matters most to you – and it won’t surprise you to hear that we also cover 75% of farms in Tennessee. But did you know that, in addition to covering farms that produce the food we eat, Farm Bureau Insurance of Tennessee also offers coverage for agritainment businesses like Holiday Acres?

Do you have a unique small business that might warrant adding another new word to the dictionary? Talk to an agent today to make sure you have the coverage you need.